Using the internet as a form of advertising and marketing for your business is an effective way. However, when you develop your website, it should be taken into consideration the ways it could help customers and encourage them to visit more. One way to do this is to make your website have a quick loading and response time. Here are six techniques on how to speed up your marketing website:
Caching, in computing terms, is the temporary storage of recent information such as HTML pages, files, images, and Web objects. These are stored on the local hard drive or in memory so that users can access the web page faster, improving the efficiency and performance of the site. If you want visitors to your marketing site to have easier and quicker access, there are several tips and techniques on how to control and improve your site caching:
Consistent URLs – if you’re using the same content for different pages, sites, or users, a consistent URL is the basic rule to make your site’s caching easy. If you’re using “/index.php” as your URL, then use it all throughout.
Make Cache store pages and images that rarely change – this can be done by using a Cache-control: max-age with a large value. The date and time format should be correctly set, and make sure that the expiration date would be ideal and would not compromise the performance of your website. Setting an appropriate date and time could also help recognize pages that are recently updated.
Rename Changed Files – This is to extend the file’s expiry in the cache and an assurance that it is still the correct version of the file. However, the page that links to the file will have a short expiry date after the change. Avoid making unnecessary changes to your files or else it would affect its expiry.
Minimize Cookie Usage – cookies are not necessary most of the time and are difficult to cache, so use them only as needed by your website.
Minimise SSL Usage – encrypted pages are not stored in the cache, so, like cookies, use them only when you have to, and if you decide to add pictures, use them sparsely.
CloudFlare is a software that speeds up your website, also acting as a connector between your site’s proxy and hosting site servers. It also protects your website against viruses and malware, saves bandwidth, and hastens the page loading time. The following are some advantages of using CloudFlare on your website:
Improved Website Performance – CloudFlare has multiple proxy servers across the globe, making the page load rate quicker due to the cached content being delivered from the closest caching box.
Optimized Device – activating CloudFlare on your website can enhance the performance of the mobile devices of your visitors, which is a plus for potential clients who are up for safe, quick, and user-friendly transactions.
Malware Protection – Different reliable servers and sources are used by CloudFlare to identify and stop malicious threats to the device before it reaches the website. The spam contents in the website are also reduced. Users with malware on their device are also notified and will be asked to clean up their computer to ensure the safety and security of both the user and the website.
Offline Browsing Mode – When servers are unavailable, site visitors can view the site due to the cached content by CloudFlare.
Low Resource Usage – CloudFlare absorbs the requests if your site experiences traffic, reducing the CPU usage of visitors, enabling a faster and more efficient browsing experience.
It’s Free – You don’t have to pay a monthly fee to have a fast, safe, and efficient browsing for your visitors.
3. Minimize HTTP Requests
Often, too much Flash, scripts, images, and other components of your website’s layout can slow down the loading speed of your site and would often cause lagging or, worse, crashing when a user would browse. However, it would be hard to risk your site’s presentation and appearance when you omit and reduce such components. Luckily, there are ways on how to keep your site looking attractive and presentable without having to risk its efficiency.
Combining Files – Putting multiple scripts in one single script and combining all CSS into one stylesheet could be a tricky and challenging process, especially if the scripts and stylesheets are different from each page, but in doing so, response time is improved.’
Image Sprites – If your website requires many images, putting different ones in different pages could slow down the page loading time. Using image sprites would reduce the number of requests and could save bandwidth.
Inline Images – By using the data: URL scheme format, you can embed the data image in your web page. Using inline images in your cached stylesheets reduces the number of HTTP requests without increasing the size of your pages. However, this is not supported in all major browsers.
The HTTP/2, formerly called as HTTP 2.0, is the updated version of the HTTP protocol used by the World Wide Web. Unlike the HTTP 1.0, the HTTP/2 allows multiple requests to be processed at the same time. It also allows faster processing for requests that are more important, resulting in an optimized performance of your website. Fewer TCP connections are used, meaning there would be less competition with other connections, resulting in a more stable connection and better usage of current network capacity.
5. HHVM over PHP
The HipHop Virtual Machine (HHVM) converts PHP script into C++ for it to be compiled and function on web servers. It has rivaled with PHP, a scripting language that is used for web developing. When both can interpret and write the codes, it has been tested and proven that HHVM processes more requests as compared to PHP. It also uses less memory when processing large requests, and it is open source, which makes its codes available for the developers to use or alter. Although the HHVM can process more, it requires you to install it on the server level.
6. VPS Hosting
A Virtual Private Server (VPS) holds more advantages than using a shared server. You don’t have to share bandwidth, CPU, and RAM usage with other servers, giving you more memory and allowing you to have control of your files. Your bandwidth capacity is also extended. If your marketing site is in a blog form, VPS Hosting would be to your advantage.