Whether a business is big or small the main aim of any business is to attract its target market and provide value for money service. To achieve this goal, a lot of many strategies are adopted by business firms. One such strategy that is gaining importance, as well as pace in current tech world, is the content marketing strategy.
So what is content marketing strategy? Let’s not beat around the bush but get straight to the point. Content marketing strategy is all about using content for marketing. So if are using social media, publications, blogs or website- you are using content marketing strategy. Every firm engages in this strategy- some does on extensive basis others on a smaller scale.
Some content marketing strategy practitioners are not even aware the potential benefits this strategy can give and hence fail to utilise it to the fullest in order to reap returns. You can transform this strategy from average to genius by considering following points:
1. Defining your Target Market
The target market is the one to which your content is driven. While framing a content marketing strategy, many firms do frame target audience in mind but they still fail in achieving the results as their target market is not specifically defined. So consider location, socio-economic and other factors to promote your strategy from average to genius. For e.g., if your new marketing advertisement is being advertised using content strategy, instead of defining your target market as young age groups you need to narrow it down to young males and females of age group 20-30 in a particular place currently having a serious love for in custom fashion trends.
2. Defining Specific Aim for The Strategy
A genius content marketing strategy always aims for something specific instead of generic goals. When you ask a business firm what is their aim behind framing such a strategy, the general answer that flows in is increasing sales. This is, however, the bigger aim which is the ultimate goal for many strategies implemented. What is the reason behind using content strategy then? Is it creating brand awareness amongst your target group, attracting new customers or retaining the old ones?
3. Documenting the Strategy
Documenting the strategy may not seem important but firms that are successfully reaping their ROI know the importance of this step. It’s recommended to document the step rather than keeping it verbal as it helps everyone in the firm to stay on track. Each one of them knows what the strategy is aiming at and what it is meant to achieve. Thus, the content writers and marketers will frame it as per the documented purpose else all the efforts will be futile.
4. It’s Omnipresent
An effective and efficient content strategy is not having its presence via one medium. An average strategy might just focus only blogging but a genius strategy is framed based on studying where your users actually spend their time the most. So a genius content strategy doesn’t mean using all possible mediums like periodicals, website, blogs, social media platforms and more but using all mediums that are relevant specific to your business.
What is unique always sells. This is applicable for the content strategy too. Type in any general topic relating to your industry in Google search and you will get results which are almost of the same kind for all the competitors’ brands. This is all just bundling up the stack which makes the readers quit reading in between. So instead of replicating someone else’s idea, it’s good to create one’s own content aiming at what you actually want your users to know. This will win customers retention and will make them feel they are getting value for money service.
The market is not steady. It keeps on changing and so does customers preference and tendencies shift. So the firms have to change their value offering as well as the strategies to address these changing needs. The ones who practice average content marketing strategy don’t make essential changes or take too long to alter the same. Resultantly, the gap to the success remains. A genius content strategy will reflect the changes with the pace of market preferences and hence benefits business growth.
If you want your content marketing strategy to reap best results, you have to make it a genius one. Content strategists continue to employ the same strategy over and over again even though it’s not giving the aimed ROI. This simply means the strategy is not working. But what parts of the strategy need to be worked at? This can be answered only when the strategy framed is measurable. The firm needs to use some tools like what are the costs incurred after content marketing mediums, which mediums are being accessed the most and at what rate, getting customers feedback which medium they referred when they come for purchase. A genius content strategy is framed in a way that firms can calculate every worth of it.