The internet has become the biggest and most popular tool for marketing in the entire world. Unlike traditional advertising and marketing mediums, the internet is cheaper and can reach a wide audience of viewers. With the internet, your website may make use of many different tools like written articles, videos, and also graphics. If you do want your marketing tools to be noticed in Google, then it’s very important to make use of SEO techniques so that they get a good spot on Google (preferably a top spot on the search engine). With more and more online marketing tools being made over the past few years, SEO techniques are also evolving. If you want your digital marketing techniques to work, then you’ll need to be updated on your SEO techniques so that your website will have better exposure.
As Google is the biggest search engine in the online world, it’s only natural that people flock to Google when they want to look something up. If you want your website to be found easily when searched, then you need to learn specific SEO techniques for Google. In this year, expect there to be more Google SEO trends that you can learn.
SEO Video Marketing in Google
2016 is known as the “year of the video” by many social media experts which means that video content is going to overtake written content as the primary medium for promoting brands and businesses. Since videos are going to be really important this year, then you’re going to need to learn some SEO techniques in order to make your video have more visibility on Google.
Notice that these days, when you search something on Google, the relevant videos (if there are any) will be on top of all the search results. This is why it is really important for you to have keywords relevant to your videos so that they will show up right away when you search for something. The great thing about videos is that Google is connected to Youtube. So, if you have a Youtube video, you may use SEO techniques to shoot your video to the highest spot in Google search results.
Mobile Optimization Techniques More Relevant
Aside from being the “year of the video”, 2016 is also the golden age of the mobile smartphone. The mobile phone is even more widely used than desktops these days because phones are easier and more practical to use. However, notice that whenever you use the mobile version of Google, the search results somehow end up different as compared to when you search for something using your computer. This is why it’s important to make use of mobile SEO techniques in order to optimize your Google app search results.
Monitoring Trending Keywords Will Be More Important
One of the primary techniques of SEO is making use of relevant keywords in your content so that people who search those keywords will see your website right away on Google. In order to know which keywords to use, you need to know the ones that are trending so that you’ll know which ones to use. One of the ways for you to know which keywords are trending, you may make use of a platform known as Google Trends. Google Trends allows you to check out which keywords are the best to use. You can see how a popular keyword is performing in Google (Google Trends will show you a graph on how popular a certain keyword is). This way, you may find out which keywords are the best types to use for your website.
Local Search Indexes Will Generate Results in Your Area
Back then, Google’s search results would usually show relevant content that is based on your state or country only. Since Google was able to improve their local search indexes over the year, you may be able to garner search results that are more specific in terms of location. For example, you may be able to get search results that are based on your city or even in your neighborhood. With this, your SEO techniques will be garnered now toward specific locations that target specific people in those locations.
2016 will definitely be a very significant year for the growth of SEO techniques. With many new pieces of technologies popping out and new online marketing trends appearing one by one, it’s no surprise that there are also new SEO trends that are popping out as well. With this, it’s now going to be very important for any digital marketer or any business owner to be updated with the trends in digital marketing. Specifically, they have to know the latest SEO techniques so that they can go along with the digital marketing trends that will be surfacing in the year 2016. If you want to grow, then you have to get with the times.