Having a blog for your small business is actually a marketing tool that any entrepreneur should try. A blog helps the company to promote the products and services online as well as find potential clients and customers. According to a HubSpot survey, 60% of businesses who blog acquire more customers as compared to small businesses who don’t have blogs. In another survey, small businesses that blog experienced 126% more lead growth as compared to non-blogging counterparts. Here are more compelling reasons why your small business must start a blog today:
Because people go online
People go to the internet because they want to learn about a particular subject, usually about a product. Before they make a purchase of products and services (in stores or online), some people opt to search relevant things that they need to know. They want access to what the experts know. Apart from basic information like price, durability and so forth, they want to read other people’s feedback and reviews. One survey from BlogHer found that 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
Blogging as a marketing strategy
Without a doubt, blogging is one of the most powerful inbound marketing tools. It can be an effective way in bridging the gap between the product and the customer through its entertaining and educational content. Blogs help you connect with your target market and promote your products and services.
Blogging can help you reach out to your customers
Your blog definitely helps you reach your possible customers and clients online. It will help you interact with them since it is written in a conversational way. It will also help you to engage dialogue with the customers. By knowing what the customers would say about the product and the service through feedback and comments, it will help you know what needs to be improved on your products and services.
Blogging can help your network grow
Readers will continue to subscribe to blogs that are worthy of their time. They likely want to follow blogs wherein the contents or the articles are informative and valuable. Blogs help you develop a better customer relation. Through blogging, you build an online community.
Blogging improves SEO
Writing contents to your blog constantly is an opportunity to boost your SEO. Your products and services will appear in the first pages of search engines such as Google, thus gaining an advantage against competitors who may not have considered blogging. It is a free promotion for your products and services, especially to your target market. One tip to enhance your SEO is to use keywords and keyphrases to your article/content. Make sure to post fresh contents every day to support your SEO.
Blogging can help create a buzz
Blogging creates a free PR for your small business. Ideas, events, videos or product updates are promoted on the blog. Journalists may ask you (as an industry expert) for an interview, ultimately helping you get a free exposure in the media and put a good word for your products and services.
Blogging can help build trust with your audience
According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Being a consistent business blogger helps you to attain a sense of authority in the eyes of the audience and build respect and trust between the company and customers. More office phone calls to entertain and more forms to fill out on your site are likely the signs of a growing and deepening relationship based on trust between customers and the company. Of course, this eventually leads to more sales.
Blogs are easy to use and cost less
There are lots of blogs that are user-friendly, and it requires neither training nor expertise to build one. You don’t need to be a professional writer and designer or even a computer wizard to build a blog. Find a blogging platform for your blog such as WordPress or Blogger. Aside from being easy to use, blogs cost less as compared to print or video advertisements and can be considered as a cost-effective marketing investment.
Blogging helps you to be more competitive and more innovative. It drives you to know more by doing research and being updated on news, trending topics and innovations. Blogging for your small business helps you to gain visibility as a thought leader in the industry with personal integrity. It is also an inspiring and, at the same time, fun, energizing and stimulating activity that exercises the mind to think.
Taking a step towards blogging for your small business may not be an easy road. Same as establishing a business, it requires hard work, perseverance and dedication. Added to it is the creativity to convey ideas to words and to share the expertise, thoughts, tips and strategies to others. You don’t need to be a very good writer. Real thoughts and concepts as well as wisdom are preferred by customers.